{"id":59,"date":"2010-12-02T19:51:19","date_gmt":"2010-12-02T18:51:19","guid":{"rendered":"http:\/\/top1pct.com\/blog\/?p=59"},"modified":"2011-04-29T09:37:12","modified_gmt":"2011-04-29T08:37:12","slug":"bmw-reclame-gebruikt-techniek-om-logo-in-het-netvlies-te-branden","status":"publish","type":"post","link":"https:\/\/www.top1pct.com\/blog\/bmw-reclame-gebruikt-techniek-om-logo-in-het-netvlies-te-branden\/","title":{"rendered":"BMW reclame gebruikt techniek om logo in het netvlies te &#8216;branden&#8217;"},"content":{"rendered":"<p>Een nieuwe BMW-reclame die getoond wordt in Duitse bioscopen gebruikt een krachtige flits om letterlijk het logo in het netvlies te branden zodat ze het logo zien na het sluiten van de ogen. Dit werkt door middel van een zogenaamd <a title=\"Nabeeld op Wikipedia\" href=\"http:\/\/nl.wikipedia.org\/wiki\/Nabeeld\" target=\"_blank\">nabeeld<\/a>. Een nieuwe techniek die ongetwijfeld door meer bedrijven ingezet zal worden:<!--more--><\/p>\n<blockquote><p>\u201cWhat do we see when we look straight at the sun and then close our eyes? That\u2019s right, a bright moving disk that lasts several seconds. Every child knows this afterimage effect. We use the afterimage effect for a completely new brand experience.\u201d<\/p><\/blockquote>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"640\" height=\"385\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/GR_vDq2iXJ4?fs=1&amp;hl=nl_NL&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"640\" height=\"385\" src=\"http:\/\/www.youtube.com\/v\/GR_vDq2iXJ4?fs=1&amp;hl=nl_NL&amp;rel=0\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een nieuwe BMW-reclame die getoond wordt in Duitse bioscopen gebruikt een krachtige flits om letterlijk het logo in het netvlies te branden zodat ze het logo zien na het sluiten van de ogen. Dit werkt door middel van een zogenaamd nabeeld. Een nieuwe techniek die ongetwijfeld door meer bedrijven ingezet zal worden:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-59","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.top1pct.com\/blog\/wp-json\/wp\/v2\/posts\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.top1pct.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.top1pct.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.top1pct.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.top1pct.com\/blog\/wp-json\/wp\/v2\/comments?post=59"}],"version-history":[{"count":6,"href":"https:\/\/www.top1pct.com\/blog\/wp-json\/wp\/v2\/posts\/59\/revisions"}],"predecessor-version":[{"id":132,"href":"https:\/\/www.top1pct.com\/blog\/wp-json\/wp\/v2\/posts\/59\/revisions\/132"}],"wp:attachment":[{"href":"https:\/\/www.top1pct.com\/blog\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.top1pct.com\/blog\/wp-json\/wp\/v2\/categories?post=59"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.top1pct.com\/blog\/wp-json\/wp\/v2\/tags?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}